Engineering mindset
A structured approach to problem-solving, systems, root causes and practical improvement.
FOUNDER
Sergi Riera Félix
Founder, SRF Systems
Sergi Riera Félix is the founder of SRF Systems, with a background in mechanical engineering, automotive systems, logistics operations and software product development.
His work focuses on turning practical operational problems into clear digital products. That includes vehicle intelligence, workflow automation, process improvement and business tools designed around real use.
SRF Systems was created to give structure to the products Sergi is building, starting with Duewise and Riera Studio.
The company reflects a practical approach to product building: understand the problem properly, simplify the workflow, build the tool, test it in real conditions and keep improving what users actually rely on.
FOUNDER-LED PRODUCT WORK
A practical approach to product building
The company is built around practical product development: understand the problem, build a focused solution, test it with real use and improve what matters.
“Good software should make a real task easier, clearer or more controlled.”
Engineering mindsetAutomotive systemsOperational workflowsSoftware products
SRF Systems
Founder profile
Sergi combines technical thinking with practical execution. His experience across engineering, logistics, automation and product development shapes the way SRF Systems builds software: focused, useful and connected to real workflows.
Automotive understanding
A strong interest in vehicle systems, used-car risk, maintenance context and buyer decision-making.
Operational experience
Hands-on exposure to logistics, process control, data handling, automation and daily business workflows.
Product execution
A focus on building products that are understandable, usable and designed around specific user problems.