OUR STORY
A practical product company built from real problems.
Origin
SRF Systems was created by Sergi Riera Félix as a parent structure for digital products built around practical, real-world problems.
Why it exists
The idea came from seeing the same pattern across different areas: fragmented information, manual work, unclear decisions and tools that do not match the way people actually operate.
Product direction
Rather than positioning SRF Systems as a software agency, the company exists to build and operate its own focused product brands. The first public direction is built around Duewise and Riera Studio.
Current focus
Duewise focuses on used-car intelligence for UK buyers. Riera Studio focuses on business logistics, bookings, inventory and operational management for event suppliers and equipment-based businesses.
Long-term direction
The long-term aim is to build practical systems that are useful, commercially realistic and clear enough to help people make better decisions.